In-store and online customer tracking: is it useful or is it stalking?
The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black...
Frictionless Transactions Pave a Smooth Path for Online Retailers
Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce?...
Self-tune your business; don’t create a dusty strategic masterpiece
Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did...
Digital’s new relationship with brick-and-mortar
There has been a noticeable change in the way we buy. While in the past we may have flipped through the pages of a magazine or browsed...
Is there a blue ocean of opportunity for simple in-bound marketing platforms catering to SMBs?
I recently met with a boutique marcom agency that serves small and medium businesses and this meeting further reinforced an idea that has...
Is Affiliate Marketing Taking Mobile Seriously Enough?
An interesting report about the future of mobile was developed by Forrester a few months ago and it made some very good points about the...
Customer Loyalty is Built Around Magic Moments on the Purchasing Path
In business there are a few ideas that we should be reminded of from time to time and one of them is how to improve customer loyalty and...
