Frictionless Transactions Pave a Smooth Path for Online Retailers
Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce?...
Marketing tactic or altruistic endeavour? Why do brands take on special causes?
Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a...
Measuring Online Campaign Effectiveness
I’ve been preparing to give a lecture on campaign effectiveness in digital marketing and, upon reflection, this measurement isn’t so...
