In-store and online customer tracking: is it useful or is it stalking?
The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black...
The Digitally Assisted Shopper
Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place...
Self-tune your business; don’t create a dusty strategic masterpiece
Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did...
Digital’s new relationship with brick-and-mortar
There has been a noticeable change in the way we buy. While in the past we may have flipped through the pages of a magazine or browsed...
