Marketing tactic or altruistic endeavour? Why do brands take on special causes?
Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a...
Do you really like that perfume or were you paid to say you like it?
Influencer marketing has stealthily crept up upon us and I am beginning to notice it in a lot of corners of the internet, particularly on...
LoopPay and Samsung Helping to Close the Loop in Omnichannel Shopping
The tectonic plates of ecommerce are moving again, this time with Samsung’s acquisition of LoopPay, a mobile wallet technology. The tech...
Measuring Online Campaign Effectiveness
I’ve been preparing to give a lecture on campaign effectiveness in digital marketing and, upon reflection, this measurement isn’t so...
