The value of user-generated content
Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and...
Developing agile marketing in a VUCA environment
Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA...
Resilience in a time of uncertainty
Digital disruption has been happening at a frenetic pace. How do we equip rising talent to cope with uncertainty and change?
How ‘appy are mobile users?
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
Sports marketing, the real game is in overtime
Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins...
Corporate Culture Shapes A Successful B2B Content Marketing Strategy
Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound...
The future of mobile is today, is affiliate marketing being left behind?
An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from...
The Digitally Assisted Shopper
Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place...
Self-tune your business; don’t create a dusty strategic masterpiece
Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did...
American consumers now have sweeter deals through a first-ever cross-brand loyalty programme
It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have...
