Is affiliate marketing keeping up with today’s fickle mobile consumer?
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
In-store and online customer tracking: is it useful or is it stalking?
The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black...
The future of mobile is today, is affiliate marketing being left behind?
An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from...
Frictionless Transactions Pave a Smooth Path for Online Retailers
Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce?...
Radio Interview - The Dynamic World of E-Commerce
Greta Paa-Kerner is interviewed by the Cambridge Marketing College about the dynamic world of e-commerce. She discusses online retail...
The Digitally Assisted Shopper
Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place...
Digital’s new relationship with brick-and-mortar
There has been a noticeable change in the way we buy. While in the past we may have flipped through the pages of a magazine or browsed...
American consumers now have sweeter deals through a first-ever cross-brand loyalty programme
It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have...
Consumers Not So ‘Appy
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
