#digitalstrategy

Developing agile marketing in a VUCA environment

Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA...

Digital disruption has been happening at a frenetic pace. How do we equip rising talent to cope with uncertainty and change?

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...

I have worked for years trying to ensure that strategy execution happens seamlessly. This is still a major struggle for most...

Lips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It...

Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory – the theory of...

Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce?...

I am amazed at the collective action that commuters in the San Francisco Bay area spontaneously take when commuting into the city. For...