The value of user-generated content
Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and...
Developing agile marketing in a VUCA environment
Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA...
Resilience in a time of uncertainty
Digital disruption has been happening at a frenetic pace. How do we equip rising talent to cope with uncertainty and change?
Is affiliate marketing keeping up with today’s fickle mobile consumer?
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
How ‘appy are mobile users?
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
Sports marketing, the real game is in overtime
Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins...
Corporate Culture Shapes A Successful B2B Content Marketing Strategy
Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound...
Today’s technology sausage factory: the online advertising ecosystem
Lips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It...
Online Tracking: Your Data Is Being Packaged, Sold, Repackaged and Resold
Digital ads are becoming noticeably more targeted and this is due to the fact that consumer data has become big business. Online consumer...
In-store and online customer tracking: is it useful or is it stalking?
The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black...
